Professional Summary: Aaron Maruska
I have been an SEO manager for a long time and am also good at content planning and product management. Over the past 12+ years, I’ve led several successful SEO and content strategy projects that boosted website rankings and increased organic search traffic by a large amount. My skills in keyword study, on-page optimization, and building links have always led to measurable results.
I’ve also come up with complete content plans that are in line with business goals and increase engagement and sales. By making targeted, high-quality content, I’ve improved user experience and brand exposure, which has led to steady growth.
Below is a timeline outlining my professional resume
and expertise, highlighting the value brought by each opportunity and organization.
SEO Manager
CommentSold (May 2022 – Dec 2023)
– Led a team to improve CommentSold’s search rankings by planning and creating content for businesses and consumers.
– Ran link-building campaigns, increasing performance by 140% and improving our domain’s authority.
– Created detailed reports for senior leaders using various tools to improve organic search engagement by 30%.
– Made our WordPress site and product pages load 75% faster by fixing technical issues.
– Managed and developed the site, with experience in UX design and coding in HTML, CSS, and JavaScript.
– Cross-team collaboration with in-house departments, from marketing, product development, all the way to senior management.
Search Engine Optimization Manager (SEO)
Aedit (Jul 2021 – Feb 2022)
– Created a plan to improve Aedit’s search rankings, making the site perform better and increasing search visibility and click-through rates by 25%.
– Improved department reports by using advanced analytics tools, which led to a 15% increase in search campaign conversions and a 20% boost in website performance.
– Analyzed site performance and fixed technical issues, improving site indexing efficiency by 30%.
– Managed paid search campaigns on platforms like Google Ads, Bing Ads, Google Play, and Apple App Store.
– Worked with product and web development managers to improve user experience and decrease site load time by 15% by fixing technical issues.
Sr. Digital Acquisition Product Manager
Providence Health Services (Apr 2020 – Jul 2021)
– Led digital content strategy for over 150 medical clinics, tripling brand awareness and patient registration year over year.
– Lowered the cost per acquisition for paid search ads by 65% through better targeting and optimization.
– Ran A/B tests on landing pages for paid and organic searches, updating code and improving performance for COVID-19 vaccine scheduling.
– Tracked and analyzed website health and search performance using various tools, making data-driven changes that boosted site visibility and user engagement.
– Worked with external agencies to ensure all tasks and goals were completed on time.
– Collaborated with different in-house departments to align strategies and improve overall performance.
Digital Marketing Strategist
US Sheepskin (Feb 2019 – Apr 2020)
– Created a marketing strategy for 1,200 products, which increased monthly online sales and ROI by four times in the first year.
– Wrote SEO-friendly content, boosting organic search traffic by 50% and improving search engine rankings.
– Analyzed competitors and data using Excel and Google Sheets to find strategic opportunities.
– Built dashboards to track search performance, increasing website productivity by 50%.
– Designed product descriptions, blog posts, and social media content, growing brand followers by 50% and boosting customer interaction by 40%.
– Worked with different in-house team members to improve process management and marketing strategies.
Organic Media Manager
ICrossing (Feb 2017 – Aug 2018)
– Managed digital roadmaps for projects and search engine ranking plans, both short-term and long-term.
– Analyzed websites using various tools, fixing over 300 errors and improving site health by 40% and organic clicks by 35%.
– Created KPI dashboards with Tableau and Power BI, providing real-time insights that improved team efficiency and decision-making.
– Boosted organic traffic by 30% through SEO activities, content management, keyword analysis, and product releases.
– Gave SEO presentations and reports to different teams, leading to a 30% increase in organic search traffic.
– Worked closely with various in-house departments to ensure successful project execution and strategy alignment.
Digital Marketing, Content Strategist / Website Consultant
Self Employed (Apr 2016 – Feb 2017)
– Developed and managed multiple aspects of digital content (SEO, SEM, Paid & Social) for organizations.
– Established, reviewed, advised and customized different analytic reports & dashboards.
– Professionally guided clients through lead building exercises with organic, paid, email & social media.
– Successfully managed content across multiple marketing channels for prospect and lead generation.
– Strategically customized KPI’s metrics specific to clients’ needs & business goals analytically.
– Designed, authored and implemented different SEO, SEM campaigns for clients.
Senior Digital Content Strategist
Catholic Health Initiatives (Jan 2015 – Mar 2016)
– Managed 15 branded geographically focused websites part of the CHI Medicare group.
– Created, edited, and re-purposed product content and campaign collateral digitally with CRM suite.
– Established, tracked, analyzed and reported upon on all digital metrics within Google Analytics
– Project managed time tables for having all markets digital assets be compliant and in sync with member / sales materials for campaign launch.
– Championed digital traffic growth 30% Month over Month, 40% Year over Year.
– Successfully launched multiple branded websites on-time and within set project goals.
– Managed branded websites & online paid search, social, and organic campaigns exceeding KPI’s
SEO Specialist
Cobalt ADP (Sep 2011 – Oct 2014)
– Created, managed, applied & advised on page and off page SEO best practices to over 140 sites.
– Audited and optimized site content for relevance and visibility for Google & Bing.
– Maintained a Q&A site average of 90% or better while managing over 140 sites.
– Content and data analysis using the digital marketing tools Ahrefs & SEMRush.
– Assisted in development and deployment of company & departmental projects & initiatives.
– Trained, coached, and mentored SEO department new hires.